How to choose a company name

Naming is likely one of the attributes of branding and is characterized as a name improvement observe for manufacturers, merchandise, or companies, translating its positioning, its essence, and its values. The complete course of selecting a name includes a collection of things (and other people) that begins from a briefing with the shopper, goes by aggressive surveys, and includes a collection of steps till it reaches the ultimate choice.


There are many ways to have a brainstorming session.

  • Gather a group and have them write down ideas or shout them out.
  • Pull up the dictionary and a thesaurus in your browser and start typing word associations.
  • Have your family sit down and help.
  • Think of personal stories and make them into a name.
  • Think about your services or products. Pick names that describe them somehow.
  • Makeup words.

Compile all your thoughts, including bad ones, into a list.


After you have a healthy list of options, throw out the ones you know you hate. Then, keep a good black marker handy to scribble out the ones that won’t work for any of the following reasons:

  • Determine your message. Decide what you want the name to tell people about your company. How literally do you want the name to be? What tone do you want it to have? Get rid of names that don’t line up.
  • Cross out impractical names. Do you want to expand or sell? Consider the practicalities and throw out names that don’t match your mission.
  • Avoid common mistakes. Check your list for names that fit the description of a bad name and identify common mistakes.
  • Check the availability of domain names. Taken domain names can be expensive to acquire. You want to be aware of the availability of any names you’re considering or the price to get them.
  • Check the names against other businesses. You don’t want to copy anyone. Google your names to see if competitors or companies in other industries have similar names.
  • Test contenders. When you have a solid list, test the names in real situations.
  • Practice saying the name as if you were having a business conversation.
  • Say the names to friends and colleagues and find out which names spark interest.
  • Type the names in different fonts to see if you can envision the name on the letterhead.

Below we list some steps that characterize the naming process :

  • Customer briefing
  • Competition analysis
  • Objectives of the name
  • Brand/product traits
  • Business Keywords
  • Development with an artistic crew
  • Pre-selection for presentation to the shopper
  • Check availability
  • Performance analysis of chosen
  • The final choice for the buyer
  • Performance analysis with the goal buyer
  • The closing alternative of name

Paths to observe:

  • Name in accordance with model identification
  • Easy to bear in mind
  • Short name
  • Easy to spell
  • Keeping a watch on tendencies
  • Attractive to the goal


Eventually, you just have to pick. Remember that you could be saying the name for years so make sure it’s a name you are proud to say every day.

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